Senior Account Executive · Seattle, Washington
Hi, I'm Shayna.
I work with brands to build campaigns around stories that connect with people and help move their business forward.
See the workClients I've worked on
About
From the farm to the fifth floor
I grew up on a commercial corn and soybean farm in south central Minnesota, raised on hard work, long days, and neighbors who truly cared for each other. I was an avid 4H kid, ran track and cross country, played basketball, and read everything I could get my hands on.
I studied business at the University of Minnesota, graduating in December 2019. When the pandemic delayed my grand entrance to the professional world, I took a remote job in quality assurance and sharpened my eye for detail and data.
Since June 2021, I have been at Copacino Fujikado in Seattle, growing from Associate Account Executive to Senior Account Executive. I’ve been able to hone my advertising chops across tourism, insurance, consumer packaged goods, and public utilities clients. I love the fast-paced environment and how one minute I’m reviewing breakthrough creative and the next I’m digging into data with the media team; it’s that variety that fuels my fire.
Off the clock
- Pottery studio regular
- Cat mom to Sergeant Pepper
- Falling in love with the PNW through hiking, rock climbing, snowboarding and camping
Selected work
Campaigns I'm proud of
Break a Mindless HabitSound Transit
We held up a mirror to Puget Sound drivers and showed them exactly who they’d become: traffic zombies. With undead commuters grumbling through gridlock and parking tickets from the “dawn of dread,” we used horror comedy to deliver a hopeful twist: Sound Transit is the cure.
Every Card Is Welcome AboardORCA
We created a playful animated campaign featuring a cast of credit cards to bring “tap and go” to life. The integrated rollout spanned OOH, transit, YouTube, and Meta, with multilingual messaging for our transit audience.
Plan Well, Play WellSymetra
We partnered with Sue Bird and a Real Housewives producer to launch “Plan Well, Play Well,” a reality content series that redefined retirement as an active, purpose driven next chapter.
Your Connection is Out ThereSound Transit
We imagined the only audience qualified to judge this engineering feat: aliens. By framing the achievement through the eyes of an advanced civilization, the campaign transformed a transportation milestone into a story people couldn’t ignore.
Hover to pause. Every card links to the full case study on copacino.com.
Recognition
Awards
Regional
Gold Emmy
Break a Mindless Habit
National
Silver Addy
Break a Mindless Habit
National
Bronze Shorty Award
Break a Mindless Habit
National, insurance
Shorty Award category winner
Plan Well, Play Well
Founder and editor
The Briefing Room
The Briefing Room is a quarterly blog post written by junior, mid-level and new to the industry team members. It offers an unfiltered look at advertising through the eyes of the next generation of advertisers. From first-brief insights to behind-the-scenes stories, these posts capture the energy, curiosity, ingenuity, and hard learned lessons that drive our advertising careers forward.